Vaccinate Pasadena
Vaccinate Pasadena
Gamified Campaign for Increasing Childhood Vaccination Rates in the Black and Latino Community
Gamified Campaign for Increasing Childhood Vaccination Rates in the Black and Latino Community
Client
Pasadena Public Health Department
Role
Service Design, Research
Timeline
Launched in Jan 2023, 6 month






O V E R V I E W

O V E R V I E W

O V E R V I E W
Wellness starts with a healthy does of reliable information.
Wellness starts with a healthy does of reliable information.
While overall 99.7% of Pasadena residents have received at least one dose of the vaccine, Black and Latinx populations, as well as children aged 5-11 and adults aged 18-44, have lower rates of vaccination.
Vaccinate Pasadena was created in collaboration with the Pasadena Public Health Department (PPHD), and Rose Hills Foundation, to co-creates a community-based campaign to encourage caregivers and parents to vaccinate their children ages 6 months to 11 years in a specific Black and Latinx Pasadena neighborhood.
While overall 99.7% of Pasadena residents have received at least one dose of the vaccine, Black and Latinx populations, as well as children aged 5-11 and adults aged 18-44, have lower rates of vaccination.
Vaccinate Pasadena was created in collaboration with the Pasadena Public Health Department (PPHD), and Rose Hills Foundation, to co-creates a community-based campaign to encourage caregivers and parents to vaccinate their children ages 6 months to 11 years in a specific Black and Latinx Pasadena neighborhood.



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Superhero Family Concept
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Superhero Family Concept
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Superhero Family Concept
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H I G H L I G H T S

H I G H L I G H T S

H I G H L I G H T S
Meet Team Vaxdena
Meet Team Vaxdena




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Life-size Vaccine Game Booth
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Life-size Vaccine Game Booth
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Life-size Vaccine Game Booth
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Life-size Vaccine Game Booth
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Game Map
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Game Map
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Game Map
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Game Map
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Coloring Book for Family Activity
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Coloring Book for Family Activity
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Coloring Book for Family Activity
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Coloring Book for Family Activity
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C A S E S T U D I E S

C A S E S T U D I E S

C A S E S T U D I E S

C A S E S T U D I E S
Create your next big idea.
© 2025.v1.1 Connie Zhou Design
Create your next big idea.
© 2025.v1.1 Connie Zhou Design
Create your
next big idea.
© 2025.v1.1 Connie Zhou Design