Reimagine Expo
Reimagine Expo
Sustainable Redesign and Branding for the Iconic Whiteboard Marker
Sustainable Redesign and Branding for the Iconic Whiteboard Marker
Client
Newell Brands
Role
UX Design, Research
Timeline
3 month, 2020
O V E R V I E W
O V E R V I E W
O V E R V I E W
This is a design story
This is a design story
But it is NOT a typical design story the way most people think,
But this story is where the future of design is going for me: How do you build a better future for an organization, its people and the community it serves?
Well, first you work with people to reimagine their iconic product.
And then you work to transform their brand.
Here's one way how.
But it is NOT a design story the way most people think of design stories
But this story is where the future of design is going for me – in my truest, biggest sense: How do you build a better future for an organization, its people and the community it serves?
Well, first you work with people to reimagine their iconic product.
And then you work to transform their brand.
Here's one way how.
But it is NOT a typical design story the way most people think,
But this story is where the future of design is going for me: How do you build a better future for an organization, its people and the community it serves?
Well, first you work with people to reimagine their iconic product.
And then you work to transform their brand.
Here's one way how.
0.1
Sustainability Critique
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0.1
Sustainability Critique
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0.1
Sustainability Critique
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H I G H L I G H T S
H I G H L I G H T S
H I G H L I G H T S
Recycle and do more with your Expos.
Recycle and do more with your Expos.
0.2
Remote Meeting Pack
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0.2
Remote Meeting Pack
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0.2
Remote Meeting Pack
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0.2
Remote Meeting Pack
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0.3
Office Subscription Plan
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0.3
Office Subscription Plan
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0.3
Office Subscription Plan
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0.3
Office Subscription Plan
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0.4
Overhead Camera Capture Concept
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0.4
Overhead Camera Capture Concept
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0.4
Overhead Camera Capture Concept
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0.4
Overhead Camera Capture Concept
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C O N T E X T
C O N T E X T
C O N T E X T
An opportunity to go out with a bang
An opportunity to go out with a bang
P R O B L E M
P R O B L E M
P R O B L E M
P R O B L E M
Not your typical rebrand
Not your typical rebrand
The message was loud and clear
The message was loud and clear
Recycle is not a choice, it’s a necessity. Well, first you work with people to reimagine their iconic product.
Recycle is not a choice, it’s a necessity. Well, first you work with people to reimagine their iconic product.
C R E A T I V E T O O L
C R E A T I V E T O O L
C R E A T I V E T O O L
Use Expo Remotely
Use Expo Remotely
1.1
Remote Meeting Pack
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1.1
Remote Meeting Pack
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1.1
Remote Meeting Pack
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1.1
Remote Meeting Pack
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Opportunity in New Use
Opportunity in New Use
Not Disposable
Show user what expo could help to make note and marker last.
Not Disposable
Show user what expo could help to make note and marker last.
Not Disposable
Show user what expo could help to make note and marker last.
Not Disposable
Celebrate the journey together with partners and community.
Spark Creativity
Extend creativity and natural sharing to the digital space.
Spark Creativity
Extend creativity and natural sharing to the digital space.
Spark Creativity
Extend creativity and natural sharing to the digital space.
Spark Creativity
Extend creativity and natural sharing to the digital space.
Collect and Share
Compliment with physical touch to reinforce close writing experience.
Collect and Share
Compliment with physical touch to reinforce close writing experience.
Collect and Share
Compliment with physical touch to reinforce close writing experience.
Collect and Share
Compliment with physical touch to reinforce close writing experience.
Share you 5s thoughts impressively
Share you 5s thoughts impressively
• Scan expo mini whiteboard
• Bright border for better recognition
• Share note Timelapse like procreate
1.2
Scan to share
VIDEO
1.2
Scan to share
VIDEO
1.2
Scan to share
VIDEO
1.2
Scan to share
VIDEO
Keep all notes in one place
Keep all notes in one place
• Delete capture in context
• Reorganize with ease
• Gallery of notes
1.3
Delete, Reorganized and Gallery
VIDEO
1.3
Delete, Reorganized and Gallery
VIDEO
1.3
Delete, Reorganized and Gallery
VIDEO
1.3
Delete, Reorganized and Gallery
VIDEO
Design for write
in close distance
Design for write
in close distance
• Portable whiteboard for quick sketch
• 4 in 1 tip for close distance writing
• Built-in title, fine print and underline
1.4
New Multi-tip Maker
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1.4
New Multi-tip Maker
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1.4
New Multi-tip Maker
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1.4
New Multi-tip Maker
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C R E A T I V E T O O L
C R E A T I V E T O O L
C R E A T I V E T O O L
C R E A T I V E T O O L
Yes! Mini-whiteboard
Yes! Mini-whiteboard
1.5
Overhead Camera Concept for Remote Meeting
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1.5
Overhead Camera Concept for Remote Meeting
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1.5
Overhead Camera Concept for Remote Meeting
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1.5
Overhead Camera Concept for Remote Meeting
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E S A Y R E C Y C L E
E S A Y R E C Y C L E
E S A Y R E C Y C L E
E S A Y R E C Y C L E
Easy Recycle and Refill
Easy Recycle and Refill
2.1
Recycle Incentivised Box
VIDEO
2.1
Recycle Incentivised Box
VIDEO
2.1
Recycle Incentivised Box
VIDEO
2.1
Recycle Incentivised Box
VIDEO
North Star design principles
North Star design principles
One In, One Out
Streamline recycle process with immediate incentives.
One In, One Out
Streamline recycle process with immediate incentives.
One In, One Out
Streamline recycle process with immediate incentives.
One In, One Out
Celebrate the journey together with partners and community.
Buy In Bulk
Extend creativity and natural sharing to the digital space.
Buy In Bulk
Extend creativity and natural sharing to the digital space.
Buy In Bulk
Extend creativity and natural sharing to the digital space.
Buy In Bulk
Extend creativity and natural sharing to the digital space.
Easy Renewal
Go-to program for supply manager at office and school.
Easy Renewal
Go-to program for supply manager at office and school.
Easy Renewal
Go-to program for supply manager at office and school.
Easy Renewal
Go-to program for supply manager at office and school.
One push away from recycle
One push away from recycle
• Gamified recycle with instant incentive
• Old marker end up dry with lost cap, 1/3 of time
• Collect used marker is no longer mission impossible
2.2
Design for Spark Monment
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2.2
Design for Spark Monment
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2.2
Design for Spark Monment
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2.2
Design for Spark Monment
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Subscribe for
no loose marker
Subscribe for
no loose marker
• Discount for buy in bulk office and school use.
• Shipping label attached box for recycle
2.3
Easy Return for Supply Manager
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2.3
Easy Return for Supply Manager
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2.3
Easy Return for Supply Manager
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2.3
Easy Return for Supply Manager
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Easy and Quick repurchase
Easy and Quick repurchase
• Image detection for low ink,
• Add restock to cart in 1 click
2.4
Ink Detection in Scanning
VIDEO
2.4
Ink Detection in Scanning
VIDEO
2.4
Ink Detection in Scanning
VIDEO
2.4
Ink Detection in Scanning
VIDEO
E S A Y R E C Y C L E
E S A Y R E C Y C L E
E S A Y R E C Y C L E
E S A Y R E C Y C L E
Easy Recycle and Refill
Easy Recycle and Refill
2.5
Office Subscription Plan
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2.5
Office Subscription Plan
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2.5
Office Subscription Plan
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2.5
Office Subscription Plan
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R E N E W M A T E R I A L
R E N E W M A T E R I A L
R E N E W M A T E R I A L
R E N E W M A T E R I A L
From 0 to 100% Recyclable
From 0 to 100% Recyclable
3.1
Circle of Life
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3.1
Circle of Life
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3.1
Circle of Life
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3.1
Circle of Life
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North Star design principles
North Star design principles
Only One Material
Design with single stream material for simpler recycle.
Only One Material
Design with single stream material for simpler recycle.
Only One Material
Design with single stream material for simpler recycle.
Only One Material
Celebrate the journey together with partners and community.
Shipping Optimization
Extend creativity and natural sharing to the digital space.
Shipping Optimization
Extend creativity and natural sharing to the digital space.
Shipping Optimization
Extend creativity and natural sharing to the digital space.
Shipping Optimization
Extend creativity and natural sharing to the digital space.
Build System
Omni-channel design for less impact in all life cycles.
Build System
Omni-channel design for less impact in all life cycles.
Build System
Omni-channel design for less impact in all life cycles.
Build System
Omni-channel design for less impact in all life cycles.
From Definitely NOT to 100% recyclable
From Definitely NOT to 100% recyclable
• Single stream material for simple recycle
• Lower environmental impact in all life cycle
3.2
One Material Marker
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3.2
One Material Marker
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3.2
One Material Marker
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3.2
One Material Marker
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Flat but useful packages.
Flat but useful packages.
• Increase shipping efficiency with flat pack
• Print Trade-in Code in single-color for better recycle.
• Reuse cutout as storage to extend product life.
3.3
Package Design
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3.3
Package Design
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3.3
Package Design
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3.3
Package Design
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I M P A C T
I M P A C T
I M P A C T
I M P A C T
14% Less Environmental Impact
14% Less Environmental Impact
Okala Score Measurement
Okala Score Measurement
Okala Score is a added up score of all environmental impact in a product's lifecycle.
Okala Score is a added up score of all environmental impact in a product's lifecycle.
O V E R V I E W
O V E R V I E W
O V E R V I E W
O V E R V I E W
Shout out to
Newell Expert
Newell Expert
Nate Young
Jim Caruso
Jason Kehre
Nate Young
Jim Caruso
Jason Kehre
Advisor
Advisor
Jonathan Abarbanel
Heidrun Mumper-Drumm
Jonathan Abarbanel
Heidrun Mumper-Drumm
Industrial Design
Industrial Design
Micheal Zhu
Yuning Tang
Vivian Chen
Micheal Zhu
Yuning Tang
Vivian Chen
Recognition
Recognition
4.1
Process Overview
VIDEO
4.1
Process Overview
VIDEO
4.1
Process Overview
VIDEO
4.1
Process Overview
VIDEO
C A S E S T U D I E S
C A S E S T U D I E S
C A S E S T U D I E S
C A S E S T U D I E S
Create your next big idea.
© 2025.v1.1 Connie Zhou Design
Create your next big idea.
© 2025.v1.1 Connie Zhou Design
Create your next big idea.
© 2025.v1.1 Connie Zhou Design
Create your
next big idea.
© 2025.v1.1 Connie Zhou Design